Tide x Marvel
Collateral Stains
Heroes are messy. They fight, they fall from the sky, they do their super hero landing thing. And the citizens of the Marvel Universe know this all too well. So who better than them to launch the newest, most powerful Tide. We flipped the camera around and focused on the regulars of the MCU because listen, if it works on their Marvel-sized stains, it’ll definitely work on yours.
We obviously made a TVC…
And actually cut a bus in half.
And created a social series with real Marvel extras.
We scoured 37 Marvel films. Found the best, most stain-filled moments, and then tracked down the real extras to come reprise their filthiest roles. Some of them could even act.
<<< This is Greg Turkington from Antman. Nice guy.
And them.
Like all these guys.
And then we gave them the hero treatment they deserve…with an action figure, of course.
We made a bunch of different figures in the Collateral Stain Collection, sent them to influencers, and finally put the regular citizens of the MCU on the map.
About damn time.
